COPY / CONTENT WRITER (Associate)

We
are looking for a seasoned copy/content writer to join our fast-growing team
working from our office. With Experience working with an Agency or
Digital Training institute such as DIGIFYPRO. As a copywriter, you’ll
produce the written content for web pages, content calendars.

Your
job will be to engage the reader and motivate them to do something, such as buy
a product or service. You may also write copy designed to convey valuable
information about a brand, industry, or issue. You may also be known as a digital
content writer.

Responsibilities

As
a copywriter, you’ll need to:

• Carry
  out project scoping and create a clear brief, in order to ensure you understand
  what the client wants
• Tailor
  the content and style of individual writing assignments according to their
  purpose – whether they are intended to sell or inform
• Understand
  your target audience – you’re not writing for the client, you’re writing for
  their readers, so you’ll need to know what interests them
• Identify
  key messages – understand the main thing that you want the reader to feel and
  do and how to communicate this powerfully
• Work
  with creative teams to ensure that the visual elements of the webpage
  complement the words
• Research
  client’s industry and their audience
• Identify
  fresh and interesting angles for your articles and content calendar
• Write
  for webpages, blogs, and for social media, e-books, slogans, and video
  scripts. Edit your own and others’ writing
• Provide
  other digital content, such as images and video, if required
• Input
  your content to the client’s content management software (CMS), if required
• Work
  with your team to review the impact of your work
• Assist
  with business pitches to win new clients or projects.

Qualifications

Having
a qualification in marketing, journalism or creative writing can be helpful but isn’t necessary. An essay-based degree, such as history or English, will
show that you have the skills to make a case with words effectively.

Skills

You
will need to have:

• Strong
  listening skills
• Excellent
  writing ability, including the ability to write in different styles and to
  other people’s direction
• Good
  research and analytical skills to gain an accurate understanding of the subject
  in question
• The
  organizational ability to manage multiple projects, often to tight deadlines
• A creative approach, both in coming up with ideas for new projects and for
  getting a message across innovatively
• The
  ability to work independently and flexibly
• Good
  attention to detail, including the ability to proofread your own and others’
  work
• Strong
  interpersonal skills as you’ll be working with a range of clients as well as
  creative and marketing team members
• An
  understanding of digital marketing and search engine optimization (SEO)